Krystie Caraballo

• Transformed the customer reference program by integrating AI and automation, boosting advocacy engagement and streamlining processes.
• Led cross-functional initiatives with Sales, Product Marketing, and Customer Success, developing a unified reference strategy that increased program adoption.
• Redesigned the company website with a focus on UX and SEO, enhancing navigation, visitor engagement, and lead generation.
• Managed and executed digital marketing campaigns for the company and clients ranging from small to large businesses, utilizing SEO, content marketing, and social media strategies to boost online engagement and lead generation.
• Honored with the HubSpot Impact Awards’ Global Heart Award for exceptional leadership in advancing diversity, equity, and inclusion within the tech industry.

• Led multi-channel demand generation campaigns, driving a substantial increase in lead qualification and contributing to overall sales growth.
• Executed a 6-episode live webinar series focused on digital government excellence and transformation, which was nominated for a PR Daily Content Marketing Award.
• Managed web content, executed ABM campaigns, and utilized Marketo for newsletters, email campaigns, and data cleansing, enhancing lead quality and campaign effectiveness.
• Collaborated with Sales, Product, and Customer Success teams to align demand generation efforts with broader business goals.
• Nominated for PR Daily Content Marketing Awards for the Live/Virtual Category (Digital Government Excellence Symposium).

• Tailored AI-driven email content for cardiology medical professionals to enhance engagement and operational efficiency.
• Managed CRM programs across multiple channels, ensuring cohesive communication and driving customer engagement through emails, push notifications, SMS, and in-app messaging.
• Directed revenue-focused marketing strategies, overseeing the campaign lifecycle, including testing and performance optimization.

• Enhanced brand visibility by implementing AI-driven tools and optimizing social media strategies, leading to a significant increase in engagement across multiple platforms.
• Led the Brewers Association’s customer reference program, overseeing the selection and management of member testimonials and case studies, which bolstered credibility and supported member recruitment and retention efforts.
• Led the development and execution of digital marketing campaigns, including email newsletters and social media outreach, contributing to higher member retention and engagement.

• Managed all digital marketing efforts, including content creation, social media management, and branding approval with a focus on DEI, while also overseeing HubSpot and other digital marketing initiatives.
• Acted as the primary media contact during the height of COVID-19, securing 50 positive media placements that significantly enhanced the organization’s visibility and reputation in a challenging time.
• Moderated webinars and led the production of video learning and development materials, including interviews with senior leadership to educate on hospice care and organizational values.
• Drove cross-functional collaboration to ensure consistent messaging and strategic alignment across digital and PR campaigns, enhancing both internal and external communication efforts.
• Awarded Gold Aster Award for Internal Communications Campaign.

• Researched, designed, and executed high-impact C-suite forums for industries including life sciences, biotech, health tech, IT, and cybersecurity, managing all aspects from speaker sourcing to event logistics.
• Directed the Executive Forum department, overseeing the planning and execution of multiple concurrent programs, ensuring on-time delivery, budget adherence, and achievement of strategic goals.
• Promoted events through targeted digital marketing campaigns utilizing Salesforce, social media, and email strategies, significantly boosting event attendance and engagement among key industry leaders.
• Developed comprehensive presentation topics and provided technical writing support, assisting speakers with content creation and ensuring alignment with industry trends and audience expectations.

• Coordinated and managed fundraising campaigns focused on advancing government and cybersecurity initiatives, securing key partnerships with corporate sponsors and philanthropic organizations to support critical IT and legislative research projects.
• Developed and executed a customer reference program aimed at policy, legislation, and government decision-makers, encouraging them to recruit their colleagues’ organizations for collaborative knowledge-sharing initiatives, thereby enhancing engagement and participation in cybersecurity and IT programs.
• Spearheaded the creation of grant proposals and reports, collaborating with cross-functional teams to ensure alignment with legislative goals and compliance with donor requirements in the cybersecurity and IT sectors.
• Oversaw the planning and execution of philanthropic events focused on cybersecurity, IT, and legislative advancements, coordinating logistics, marketing efforts, and stakeholder engagement to maximize attendance and impact.

• Spearheaded the development and execution of six high-impact annual events, including trade shows, conferences, and webinars, driving a 15% increase in attendee satisfaction by curating cutting-edge topics that advanced dialogue in government and health technology sectors.
• Developed and implemented a customer reference program, recruiting satisfied executives to serve as ambassadors and invite their peers to events, further enhancing attendance and engagement.
• Served as the primary press correspondent, conducting interviews with high-profile government decision-makers, and producing insightful content that positioned GTRA as a thought leader in government and health technology.
• Led digital marketing efforts to promote events, utilizing SEO, content marketing, and social media strategies, resulting in a 30% boost in online engagement and a 25% increase in lead generation for future events.

• AI-Driven Marketing – Leveraging AI to enhance marketing strategies and customer engagement.
• Customer Reference Program Management – Building and scaling customer reference programs to drive advocacy.
• B2B Marketing – Experience in business-to-business marketing strategies, particularly in the technology sector.
• Data-Driven Decision Making – Using analytics to inform marketing strategies and optimize performance.
• Marketing Automation – Implementing and managing automated marketing campaigns to streamline processes.
• Cross-Functional Team Leadership – Leading diverse teams across departments to achieve marketing goals.
• Customer Engagement Strategies – Developing and executing strategies to increase customer satisfaction and loyalty.
• Content Marketing – Creating and managing content that drives engagement and supports marketing objectives.
• Campaign Management – Planning, executing, and optimizing marketing campaigns across various channels.
• Revenue Growth Strategies – Designing and implementing strategies that drive revenue and business growth.
• Customer Success Management – Ensuring customer satisfaction and retention through strategic marketing initiatives.
• Digital Marketing – Proficiency in digital channels, including social media, SEO, and online advertising.
• Public Relations and Communication – Managing PR campaigns and communication strategies to enhance brand reputation.
• Market Research and Analysis – Conducting market research to identify opportunities and inform marketing strategies.
• CRM Management – Using Customer Relationship Management (CRM) systems like HubSpot to track and nurture leads.
• Data Analysis and Reporting – Analyzing marketing data to provide actionable insights and measure campaign effectiveness.
• SEO and SEM – Optimizing website content and managing search engine marketing campaigns to drive traffic.
• Event Planning and Management – Organizing and managing events to support marketing initiatives and customer engagement.
• Brand Management – Developing and maintaining a strong brand identity across all marketing channels.
• Diversity and Inclusion Advocacy – Championing diversity in marketing strategies and team dynamics.

• HubSpot
• Google Analytics
• Salesforce
• Asana
• Trello
• Monday.com
• Marketo
• Pardot
• SEMrush
• Tableau
• Hootsuite
• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Google Ads
• Slack
• Canva
• Mailchimp
• Zapier
• WordPress
• Microsoft Excel
• Power BI

AI-Driven Customer Reference Program Development: Design and implement AI-enhanced customer reference programs to boost engagement, streamline processes, and drive advocacy.

B2B Marketing Strategy: Develop and execute comprehensive marketing strategies tailored to B2B environments, leveraging digital channels, content marketing, and SEO to generate leads and drive growth.

Cross-Functional Project Management: Lead and manage cross-functional initiatives, ensuring alignment between Sales, Product Marketing, and Customer Success teams to achieve unified business objectives.

Demand Generation Campaigns: Create and manage multi-channel demand generation campaigns, utilizing ABM, email marketing, and webinars to increase lead qualification and support sales growth.

Digital Marketing and Social Media Strategy: Design and execute targeted digital marketing campaigns, including social media management, SEO, SEM, and content marketing, to enhance brand visibility and engagement.

Customer Advocacy and Loyalty Programs: Build and scale customer advocacy programs to foster loyalty, increase retention, and support brand reputation through testimonials, case studies, and customer engagement initiatives.

Website UX/UI Redesign and SEO Optimization: Oversee website redesign projects with a focus on improving user experience, navigation, and SEO, resulting in enhanced visitor engagement and lead generation.

Grant Writing and Fundraising Strategy: Develop and write grant proposals, and manage fundraising campaigns for nonprofit or tech-focused organizations, aligning efforts with strategic goals and compliance requirements.

Public Relations and Media Relations: Manage PR initiatives, secure media placements, and act as a spokesperson for organizations, particularly in crisis communication and brand reputation management.

Program and Event Management: Plan and execute high-impact events, including C-suite forums, webinars, and trade shows, from concept to completion, ensuring maximum attendance and impact.

Content Creation and Technical Writing: Develop compelling presentation topics, write technical content, and support speakers with content creation that aligns with industry trends and audience expectations.

AI and Automation Integration in Marketing: Implement AI and automation tools to optimize marketing processes, enhance customer engagement, and drive measurable results.